Episode 12

full
Published on:

16th Jan 2025

12. Why Your Coaching Program Needs a Framework (And How It's Costing You Money to Operate Without One)

Are you leaving money on the table? If your coaching programs or offers lack a clear, strategic framework, you could be missing out on higher revenue and better client outcomes.

In this first episode of Purposeful Programs: Crafting Your Coaching Framework, a three part series, Nicole Lehman breaks down how having a defined structure can transform your group programs from scattered and stressful to strategic and successful.

Join Nicole as she explores the importance of frameworks in delivering consistent, measurable client results, boosting your confidence as a coach, and enabling you to scale your business with ease.

You'll learn why a framework is the secret sauce behind exceptional client transformations and how it differentiates your offers in a competitive market.

Key Takeaways:

What Is a Framework?

  • A framework is the strategic structure that guides clients to achieve the promised transformation in your program.
  • It’s not rigid—it’s adaptable, evolving as your business and audience grow.

Why Frameworks Matter:

  • Boosts client success rates, creating powerful testimonials and social proof.
  • Builds trust with potential clients by clearly articulating how your program delivers results.
  • Enhances your professionalism and credibility, allowing you to charge premium prices.

Hidden Costs of Not Having a Framework:

  • Lost revenue from clients who don’t convert due to unclear program structures.
  • Missed opportunities to scale and optimize your programs effectively.

Action Steps:

  • Step 1: List the names of your group programs. Under each name, identify the transformation or outcome you promise clients.
  • Step 2: Set a 5-minute timer and brain dump everything you currently do in each program that contributes to achieving the outcome.

Links & Resources:

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About the Podcast

The Growth Framework, Offer Suite Strategy, Scaling Strategy, and Educational Design for Entrepreneurs.
Build a Business Designed to Scale
Your business deserves more than random offers, chaotic launches, and chasing growth hacks that don’t deliver ready to buy clients and consistent 5 figure months. The Growth Framework is your strategic guide to building a business designed for sustainable growth to 10k+ months - not random new offers every quarter and scrambling for new leads in hopes of randomly hitting your income goals.
Inside each episode, you’ll learn how to streamline your offer suite, apply educational design principles that actually drive client results, and scale with intentional strategies instead of burnout tactics.
This isn’t about hustling harder, it’s about building smarter, aligning your offers, and structuring your business to grow on a solid foundation so that your system works on your behalf - retaining clients and delivering hot and ready to buy leads on the daily.
If you're ready to trade frantic launches and throwing spaghetti at the wall for strategic momentum, you’re in the right place.

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About your host

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Nicole Lehman