Episode 11

full
Published on:

13th Jan 2025

11. The 3 Most Important Considerations for Utilizing Self Paced Content In Your Business

Are you creating self-paced content that truly serves your business and your audience?

Not all self-paced content is created equal, and choosing the wrong type can lead to wasted effort and frustrated clients. In today’s episode, we’re diving deep into how to craft self-paced content that aligns perfectly with your business, offers, and audience.

Self-paced content isn’t just about recording a course with modules and workbooks. It’s a scalable tool that can take many forms, from quick audio guides to in-depth curriculums. The key to its effectiveness lies in tailoring it to the unique aspects of your business.

We’ll start by examining your offers: Are they high-ticket, low-ticket, or somewhere in between? The price point impacts the complexity and delivery format of your content. For example, high-ticket offers often demand a more interactive, robust experience, while low-ticket products can thrive with focused, actionable content.

Next, we’ll consider your audience. Are they beginners craving foundational guidance, or experienced professionals looking for high-level strategies? Their preferences, learning styles, and progress in their journey should guide the format and depth of your materials.

Finally, we’ll explore catering your self paced content to your own strengths. Whether it’s bite-sized audio clips, downloadable templates, or a structured curriculum, aligning the format with the ways you work best is vital.

Ready to scale your business and serve your clients better? Tune in to learn how to create impactful self-paced content that works for you—and don’t forget to take the quiz linked in the show notes to discover your perfect content format!

TAKE THE SELF PACED CONTENT QUIZ!

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About the Podcast

The Growth Framework, Offer Suite Strategy, Scaling Strategy, and Educational Design for Entrepreneurs.
Build a Business Designed to Scale
Your business deserves more than random offers, chaotic launches, and chasing growth hacks that don’t deliver ready to buy clients and consistent 5 figure months. The Growth Framework is your strategic guide to building a business designed for sustainable growth to 10k+ months - not random new offers every quarter and scrambling for new leads in hopes of randomly hitting your income goals.
Inside each episode, you’ll learn how to streamline your offer suite, apply educational design principles that actually drive client results, and scale with intentional strategies instead of burnout tactics.
This isn’t about hustling harder, it’s about building smarter, aligning your offers, and structuring your business to grow on a solid foundation so that your system works on your behalf - retaining clients and delivering hot and ready to buy leads on the daily.
If you're ready to trade frantic launches and throwing spaghetti at the wall for strategic momentum, you’re in the right place.

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About your host

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Nicole Lehman