Episode 33

full
Published on:

8th Jun 2026

The Retainer-Plus Model (And Why It Fixes the Income Rollercoaster for Service Pros)

Ever feel like you're one lost client away from a really stressful month?

In this episode, I'm breaking down the business model I recommend to almost every service pro I work with... and the one I run my own business on.

It's called the hybrid model, and it's built around two types of offers working together: a core retainer offer that keeps your income stable and predictable, and a scaling offer you can stack on top whenever you want more.

I'm walking you through how each piece works, what to consider when you're building them out, and why this combo is what actually creates the income reliability most service providers are chasing.

I also share a real conversation from my DMs with a service pro who's transitioning into this exact model, and what she needs to put in place to make it work.

In this episode:

  • What the hybrid model is and why it works
  • The difference between your core offer and your scaling offer
  • Why selling a scaling offer requires a whole different strategy
  • How I run my own business using this exact model

Ready to build your own client-signing system? Check out Booked Out Biz at the link below.

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About the Podcast

The Growth Framework, Sales, Lead Generation, and Offer Suite Strategy for Online Service Providers
Solidify and Scale Your Service Provider Business
Your business deserves more than random offers, chaotic launches, and chasing growth hacks that don’t deliver ready to buy clients and consistent 5 figure months. The Growth Framework is your a strategic guide for online service providers to building a business designed for sustainable growth to 10k+ months - not random new offers every quarter and scrambling for new leads in hopes of randomly hitting your income goals.
Inside each episode, you’ll learn how to build consistent revenue via client signing system that doesn't rely on icky sales tactics or applying to endless job boards. You will learn how to streamline your offer suite, apply educational design principles that actually drive client results, and scale with intentional strategies instead of burnout tactics.
This isn’t about hustling harder, it’s about nailing down an air tight sales process, aligning your offers, and structuring your business to grow on a solid foundation so that your system works on your behalf - retaining clients and delivering hot and ready to buy leads on the daily.
If you're ready to trade frantic launches and throwing spaghetti at the wall for strategic momentum, you’re in the right place.

Join the email community: https://misty-frost-27516.myflodesk.com/emailsignup

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About your host

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Nicole Lehman